CLIENT: MACERICH
Interactive Retail Directories
Macerich, a leading Class A retail mall developer, maintains a growing digital network of promotional assets that includes digital wayfinding directories.
My team worked closely with sales, advertising, hardware, and software engineering teams to develop an engaging digital wayfinding UX that enhances the brick-and-mortar experience and provides actionable analytics about shopping habits of key consumer demographics.
6 weeks
PROJECT
RESULTS
TIMELINE
Macerich Retail Digital Network - Video Overview
Proposed High Level Design Goals
User Persona Scenario Wireframe: Mother and Child
User Persona Scenario Wireframes: Group of Teens and Single Male
Color and Iconography UI Specifications for Development Team
Implemented UI for Portrait and Landscape Experiences
Actionable Data Analytics from Kiosk Network
This project was completed during my time as Managing Director of Creative Services at Sensory Interactive.