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EXPERIENCE

Leading Cross-functional Teams

Solving Complex Problems

  • 27+ years of creative studio direction and executive production.

  • Scales human capital and resources by leveraging proven emerging digital trends that maximize efficiency and quality.

  • Fiercely loyal and empathetic diplomat, considering the human factor in everything.

  • Blends Renaissance-design creativity with the ability to build business cases around a strategic balance of consumer needs, costs and ROI.​

  • Holistic creative design approach to understand diverse stakeholder needs and translate them into targeted solutions that advance everyone’s agenda.

Managing Growth

Profitability via Digital Transformation

  • Oversaw own creative studio’s 6-fold growth

  • Supported the 10-fold growth of a digital solutions consultancy

  • Supported the burgeoning design needs of many clients with rapid 10- to 20-fold staff and revenue growth histories over multiple decades
     

  • Keen understanding and experience developing and curating scalable creative digital toolsets, strategies, and product within specific profit models to maximize ROI.

  • Worked with impossibly tight budgets and timelines. The question of feasibility is never answered with “No!” but rather “Here’s how.”

2021 - Present

CVS Health
Boston, MA

2013 - 2020

Sensory Interactive
Boston, MA

Senior UX Lead and Manager,

End-to-End UX Strategy and Design

Leads the Pharmacy Solution End-to-End Experience Design Squad, creating visionary digital experiences that resolve patient journey pain points, utilizing lean UX practices to rapidly test, learn and deploy new technology capabilities in support of those experiences. We help patients and their families accomplish their objectives with ease, compassion, and empathy across their health journey with CVS Pharmacy, amplifying outcomes for our business.

Managing Director, Creative Services

Scaled and led a team of UX and 2D/3D dynamic digital media designers at Sensory Interactive Inc., a trusted advisor creating real estate value using technology to generate revenue and deliver engaging visitor experiences. 

 

  • Created and led diverse project teams of in-house and contract creative and technical specialists developing groundbreaking, revenue-positive immersive digital media installations as the company grew over 1000% in staff and revenue.

  • Established and evolved industry-centric media toolkits for every aspect of a new model for digital-out-of-home (DOOH) media sales in the most lucrative advertising markets in the world.

  • Provided key strategic creative project management for leading-edge digital art installations worldwide.

2006 - 2007

Carnegie Mellon University
Pittsburgh, PA

Adjunct Faculty

Taught Human Computer Interaction and User Interface and Professional / Portfolio Development courses in the Department of Design at Carnegie Mellon University.

2000 - 2012

Bluewhale Studios, Inc.
Boston, MA and Pittsburgh, PA

President and Creative Director

Built and led a graphic and digital media design consultancy specializing in UX, 2D and 3D illustration and animation, environmental graphic design, online media, video production, and marketing communications strategy and production. Scaled and sold this profitable creative services studio despite 2 economic recessions.

 

  • Grew to be the single-source marketing communications and product UI/UX service consultant for a pharmaceutical technology and robotics manufacturer as it scaled from 30 to 550+ employees.

  • Provided strategic UI/UX, illustration and documentation services for a medical device services company for over a decade through a $5.1 billion acquisition.

  • Became the single-source event and trade-show creative marketing communications provider to a network camera manufacturer for video surveillance industries as they grew to the #1 IP-camera market leader globally.

1996 - 2000

Inmedius, Inc.
Pittsburgh, PA

Director of Marketing

Led the strategic development of print, interactive, and online marketing  communications tools for an innovative, performance-oriented software applications developer that captures, creates, manages and deploys technical information assets.

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1992-1996

EDUCATION
Carnegie Mellon University
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Bachelor of Fine Arts, Design

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